Today’s interview comes all the way from Mumbai and is brought to us by Rifa, popular as the Foodie Deewani. I love how the Instagram family reciprocates the love to her food trails, reviews and talks. Let’s get to know her more.
Alert: It’s long… Grab a cup of coffee and then read. you will enjoy knowing another foodie!
Thank you Foodeez Junction for giving me this opportunity so very early on to share what Foodie Deewani means to me with the World!
Tell us about yourself.
Hello, My name is Rifa Rafiq Juvale! I am from Mumbai, I am a postgraduate M.Com student as well as a passionate Food Blogger.
How did you become passionate about food?
From childhood itself, I have been a Foodie. Food has been the only thing which gives me amazing satisfaction! While writing reviews, I understood, that it came naturally to me and then decided to go into it in a full-fledged manner. And then things started falling into place one by one, and then, Foodie Deewani, started!
Have you travelled to any other city? How was your food experience there?
I have not travelled anywhere outside India or Maharashtra, to be precise, but I have been to my native place, Kadwai in Ratnagiri and totally love the variety of the traditional food we get.
What’s the story behind starting Foodie Deewani?
I have always loved Food and wanted to share my love for Food and also the dishes made by my mom with the world, that is how Foodie Deewani came into place!
What is your favourite food memory?
I have soo many memories related to food that it is difficult to choose just one. The best memory is when my Mommy and my Dadi make Sheerkurma on Ramzan, Eid and Bakhrid. One of my most favourite memories!
How do you get your inspiration?
I get my inspiration from the people around me! Their motivation and support make me come out with the best content I can.
What has enabled you to find success?
I guess I wanted my simplicity to speak for itself, and it works. And it will speak for itself in the months and years to come, In Sha Allah.
Who in the food world do you most admire?
I admire the home chefs the most. It’s them who carve out a niche for themselves in the food world which has been dominated by professional chefs at large.
What do you find new and exciting about the food industry?
The way restaurants are coming up with new and fusion food, and also, the way food popups and home chefs have been getting their due, that is the best part about it, I feel.
The Biggest Challenges you faced while starting your Instagram profile as Food micro-blogger?
I had zero knowledge about photo and video editing. Also, my photography skills were not so good. I did not know then how to grow my followers and reach out to the foodies, but then, with time I have learnt and I am still learning.
What keeps you going?
The messages from my followers that I motivate them, I inspire them, my journey inspires them… This keeps me going.
What is your day like?
It is just like a normal day in any other person’s life. But, nowadays, Instagram has become an important part of my life too.
Where do you see yourself in five years? Ten?
I see myself curating and creating more content, converting my passion into my profession, and sharing my love for food as far as I can.
What do you most love about sharing your work?
I love writing about Food, the most. The way, I can experiment with the Writing Skills is what I really love doing and that gives me immense satisfaction. I, also, love the fact that I have started to know more about the cuisines which I had not known earlier.
A recipe that you would want the entire world to know.
I have two of them. First is my Mommy’s Gajar ka Halwa Recipe which I totally love and adore, it is very close to my heart! Second is Chakkar Pulav or Sweet Pulav as it is called, which is my Dadi’s trademark recipe, as we call it at home. These two recipes are very close to my heart. Although, the list is quite huge.
Your favorite foods to cook with?
Well, I do not know how to cook, but I love the way my mommy experiments with her dishes and I know that she loves cooking with Chicken and Prawns.
What do you do for fun?
I listen to music and search about new restaurants on Zomato and read some recipes, even though I do not make them.
If you had just one wish, what would it be?
That wish would be to make the delicious food by my dadi and my mommy and their amazing recipes reach all over the world! That would make me happy! Also, I would like Chef Sanjeev Kapoor to taste at least one of the dishes made by my favourite ladies and get his opinion about them.
Best piece of advice you would give a food enthusiast?
Share your love for food in the most beautiful manner you can. Be patient, Kaamyabi jhak maarke peeche aayegi!
Sharing some of the food pics from the Foodie Deewani’s Instagram….
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