Rainforest, a ‘Jungle’ theme-based Restro-Bar had rolled out a campaign this Diwali named as ‘Ek Diya Jawaano Ke Naam‘. Diwali, celebrated with much pomp and glory at the end of autumn in India, is popularly known as “the festival of lights”. As bit by bit, every corner of the country lights up — with diyas, with the sparkle of a firecracker in the sky and with the brightest of smiles.
While every Indian celebrates the festival pompously, there are soldiers who don’t even remember when did they celebrate their last Diwali with their families. The purpose of the campaign was to establish an emotional connect between the civilians and the soldiers during festival. While conducting the campaign, Rainforest gave away Diyas to the customers, urging them to light them in the name of the brave soldiers who are guarding the borders so that everybody can celebrate this festival safely. Continue reading “Feel the Jungle in Mumbai with Rainforest | Press Release”